The Wharton School at the University of Pennsylvania, together with the Lauder Institute and the Penn Language Center, this week is hosting the 12th annual CIBER Business Language Conference, designed to examine ways to enhance the competitiveness of U.S. business globally.
The conference, which began yesterday and continues through tomorrow, will bring together experts in business education and language to help promote greater understanding of international business cultures as a means of helping U.S. businesses grow more competitive in a global market.
“Scholars, business professionals and students recognize that language training and understanding other cultures are essential in the global workplace,” Kenric Tsethlikai, the director of language and culture programs at the Lauder Institute and conference host, said in a statement. “The conference brings together professionals who prepare future leaders through business language education,” he added.
Topics to be explored during the three-day conference this year range from “When Does Yes Mean No in Chinese Culture?” to “Addressing the Financial Crisis in Business Language Courses.”
The program, funded through the U.S. Department of Education’s Centers for International Business Education and Research (CIBER) grant program, is an example of the ways in which Wharton and the Lauder Institute often collaborate to provide students with internationally focused management education opportunities.
“The conference presenters will demonstrate how business language courses can support and enrich the academic and intellectual mission of college or university education while concurrently providing practical and real-world applications,” Mauro Guillen, professor of international management at Wharton and director of the Lauder Institute, said in a statement. “Language training is no longer a luxury if Americans are to remain competitive in global markets,” he added.
For conference details, click here.
Read the full article: Wharton School, Lauder Institute Host Business Language Conference
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