The Haas School of Business at the University of California at Berkeley this fall will offer a range of new courses designed to advance forward-thinking approaches to management while also giving students hands-on opportunities to apply their new skills, the school announced this week.
The full-time MBA program features four new electives focusing on sustainability, fixed income, brand management and social media marketing respectively. The first, called “Driving Sustainability through Business,” is designed to prepare students to make sustainability a part of their career in any position or role. It will be taught by Executive-in-Residence Tony Kingsbury of Dow Chemical, who leads the Haas Sustainable Products and Solutions Program.
The second, “Fixed Income,” will cover the basics of security types, debt markets and the mathematics of yield curves. Randy Wedding, senior managing director of fixed incomes in the UC Regents Office of the Treasurer, will teach this new course.
The third new full-time MBA course this fall is called “Brand Manager Bootcamp,” and it give students hands-on immersion in the challenges faced by brand managers from entry-level to senior positions. Instructor Bill Pearce, who until August served as chief marketing officer for Taco Bell and Del Monte Foods, will bring real-world experience to the classroom.
Finally, a fourth new course entitled “Social Media Marketing,” taught by Assistant Professor Zsolt Katona, will examine the opportunities and challenges of social networks, social media platforms and online advertising. It will feature a computer simulation that lets student teams see what it’s like to run an actual marketing department and formulate and implement its social media strategy. “Professor Katona’s course is very timely and addresses current business and social needs, as social networks and social media platforms are ubiquitous in our lives,” Full-time MBA Executive Director Julia Min Hwang said in a statement.
For more details on these new courses as well as new offerings for executive MBA students, evening and weekend MBA students and undergraduate students at Haas, click here.
Read the full article: UC Berkeley’s Haas School Offers New Fall Courses