With the world becoming a more homogenized market by the day it is easy to slip into the belief that doing business across borders bears little difference to doing business in your home market. But whilst it is true that ongoing ‘globalization’ has made international markets less complex than in the past, working globally still presents its fair share of problems. With business schools at the forefront of preparing the next generation of business leaders for action, what is being done to make truly international business more attainable in the future?
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Read the full article: The need to be international
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