Aspiring B-schoolers, it’s time to get your tweet on. The University of Iowa’s Tippie College of Business (Tippie Full-Time MBA Profile) announced a new twist to the business school application process today, asking applicants to use their twittering skills to impress the admissions staff. The school will award a full-tuition financial award package, valued at more than $37,000, to the student who most creatively answers an application essay question via Twitter, in 140 characters or less, a pilot program they’re dubbing the “application tweet.”
“We wanted to do something a little bit different in our applications so we could get to know our students at a deeper level,” said Jodi Schafer, Tippie’s director of admissions and financial aid. “Since social networking is so prominent in business today, we thought this would be a creative way students could showcase their abilities and unique qualifications.”
Students who decide to participate will have to answer the following question via Twitter: “What makes you an exceptional Tippie Full-Time MBA candidate and future MBA hire? Creativity Encouraged.”
Read the full article: The $37,000 Tweet