Many MBA applicants feel that they are purchasing a brand when they choose a business school to attend, but the educational experience is what is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we profile a standout professor as identified by students. Today, we focus on Julie Hennessy from the Kellogg School of Management at Northwestern University.
Before students even began describing the quality of their educational experiences with Julie Hennessy (“Marketing and Marketing Strategy”) to mbaMission, they noted that she “cares a lot” and “makes herself available to chat and talk about recruiting.” In addition to teaching MBA students, Hennessy teaches executive education at leading firms, and students told mbaMission that she draws on these experiences in class, but does not just tell stories. Instead, Hennessy challenges students and teases out the responses that facilitate learning. Students we interviewed also referred to her as “funny and energetic.” Not surprisingly, then, Hennessy won the school’s 2007 Lavengood Award for Outstanding Professor of the Year—an award voted on by Kellogg students. According to the school’s Web site, Hennessy focuses her writing efforts on producing new cases for class discussion; she recently completed cases on TiVo, Apple iPod, and Zithromax.
For more information about Kellogg and 14 other top-ranked business schools, check out the mbaMission Insider’s Guides.
Read the full article: Professor Profiles: Julie Hennessy, Northwestern’s Kellogg School of Management