The Wall Street Journal sought out Tuck professor Vijay Govindarajan for his insight on how companies can move beyond playing defense during a recession.
“An innovative idea is traditionally said to involve “thinking outside the box”. But not for Vijay Govindarajan, a professor of international business at the Tuck School of Business at Dartmouth College and an expert on innovation and strategy. That’s because on of Dr. Govindarajan’s favorite metaphors for strategy involves three boxes – and he encourages managers to think about what goes on inside all three of them”.
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Read the full article: Preparing for the Recovery