Women undergraduates interested in pursuing a career in business may want to check out a new online tool put out last week by the Forte Foundation, a consortium of schools working to increase the number of women pursuing MBAS.
The new interactive game, called Career Gal Road Trip, is designed for college women and recent graduates who are contemplating a business major or uncertain about their career goals, the organization says. It lets students explore different business majors and career paths by participating in a game that lets them make virtual work and life decisions about everything from whether they should exit the workforce to pursue an MBA to starting a family. The path that the player chooses eventually leads the student to a video segment showcasing an interview with a successful woman in business who followed a similar career trajectory. For the game, the organization interviewed 35 women from a wide range of backgrounds, from entrepreneurs to investment bankers.
The game is the brainchild of Forte Executive Director Elissa Ellis Sangster, who said she was frustrated because she felt the organization was not reaching as many college women as it could at events Forte organized around the country.
“We were looking for ways to leverage our content and put it online so women could have access to it, but in a fun and interactive way,” says Sangster. “We’d put together panels on college campuses and get 100 women to show up for the event, but we knew there were so many more women on campus that we weren’t reaching.”
Read the full article: New Online Career Game Targets College Women