Brazil is next to Russia, India and China one of he growing BRIC countries and is seen as economically one of the most promising markets worldwide. Undoubtedly, there are plenty of differences between westernized customs and Brazilian culture, something that is not always easy to adjust to for business people from other parts of the world. For example, years of high inflation and currency crises have caused Brazilians to act more spontaneously and shy away from long-term planning.
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