Several schools explicitly ask about the steps you have taken to learn about their respective MBA programs. Via these questions, these schools are testing you: they want to know that you have a sincere desire to gain a place in their class, and thus they want to know that you have made an effort to get to know them. So, when answering such questions, it is important that you show your profound interest.
Explaining that you have read the school’s Web site is not particularly profound, as this step is available to all and frankly expected by the MBA admissions committee. While you could offer a Web search as a starting point only if something very particular or unusual caught your attention, it is best to quickly arrive at your a priori experiences. By discussing the details of your class visits and particularly your interactions with admissions officers, students, professors and/or alumni, you will “prove” to the admissions committee that you have truly been striving to learn more and understand your fit with the school. In essence, if you are showing the committee that you have extended yourself to learn, you have surpassed a minimum requirement.
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