The concept of the triple bottom line – or 3BL – is relatively recent in business terms. Coined in 1994 by British social entrepreneur John Pilkington, it attempts to shift business’ emphasis away from mere profit and towards a stakeholder model. It raises the prominence of corporate responsibility to communities of people, to the environment, to ethical practices and to sustainability.
Publish Date:
23/06/2010
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Read the full article: MBAs and the triple bottom line
