Professors Chevalier and Mayzlin have won the William F. O’Dell Award of the Journal of Marketing Research.
Read the full article: Judith Chevalier and Dina Mayzlin Receive Award for Word of Mouth Study
Professors Chevalier and Mayzlin have won the William F. O’Dell Award of the Journal of Marketing Research.
Read the full article: Judith Chevalier and Dina Mayzlin Receive Award for Word of Mouth Study