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In Search of the Next Big B-School Idea

Got a good idea about how to change management education? A really good idea?

There might be $50,000 in it for you.

That’s how much the Graduate Management Admissions Council (GMAC) is offering for the best response to the question, “What one idea would improve graduate management education?”

For its Ideas to Innovation Challenge, GMAC is seeking “ideas that are achievable, easily understood and able to demonstrate measurable results within a one- to three-year time frame,” according to a press release from the council.

Aspiring business education visionaries can submit their ideas–limited to a maximum of three paragraphs–on GMAC’s Management Education for Tomorrow (MET) Fund website. Ideas will be accepted from July 21 to October 8.

Allen Brandt, director of the MET Fund, says he wants to include ideas from people who aren’t normally involved in discussions about management education. “We decided not to go the traditional route of putting out a call for grants. It’s too easy to get the same type of things,” he says. One source of ideas that isn’t traditionally tapped is the community of b-school students themselves. He explains, “Every student is out there thinking, ‘God, if I were running it, I would have done x.’”

Read the full article: In Search of the Next Big B-School Idea

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