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Generous Gift Will Create New Chaired Marketing Professorship at Kellogg School of Management

A generous family gift to the Kellogg School of Management will create a new chaired professorship in marketing, the school announced earlier this week.

The donation will establish the Bernice and Leonard H. Lavin Professorship, founded through a generous gift from the Lavin family, co-founders of the Alberto Culver Company, which they built into a $1.5 billion enterprise. Kent Grayson, a member of the Kellogg marketing department since 2002, will hold the newly created chair position, the school’s first since 2007.

Grayson, who teaches Kellogg’s core marketing course and researches the role of fact and fabrication in the marketplace, was deeply honored by the appointment. “It’s not only an amazing honor to be asked to hold a chair on the Kellogg faculty, but it’s an immense pleasure to be asked to hold a chair named for someone who literally and truly invented many of the things I talk about in the classroom,” he said in a statement. “Mr. Lavin was one of the first people to launch and run a national sales company, and his products often represented innovations in marketing.”

Bernice Lavin, for her part, helped advance the organization’s missions in healthcare, women and family services. And Bernice and Leonard’s daughter, Carol Lavin Bernick, has long supported the Kellogg School, including serving as a member of the Dean’s Advisory Board.

“While the Lavin Chair is a family gift, both our family and the Alberto Culver Company believe in the teaching and the outstanding research of the Kellogg School,” she said. “We hope this gift can help further its legacy of producing world-class business leaders,” said added.

Last week, the Kelley School of Business at Indiana University also announced the creation of a new chaired professorship thanks to a generous gift to the school. The resurgence of such gifts is a welcome development at top business schools, perhaps signaling that philanthropic giving has entered a period of recovery following a considerable slowdown as the result of the global economic crisis.

Read the full article: Generous Gift Will Create New Chaired Marketing Professorship at Kellogg School of Management

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