Perennially ranked among the top business schools in the world, Wharton — as its original name, the Wharton School of Finance and Commerce, indicates — is best known for its reputation in finance, still its largest department. Nevertheless, the school prides itself on its breadth and depth of expertise.
For instance, check out these facts about Wharton’s highly regarded marketing program:
- Wharton has the largest, most cited, and most published marketing department in the world.
- The department was ranked #2 in the 2009 News & World Report MBA rankings by specialty.
- A Wharton marketing professor developed conjoint analysis, a tool that has helped shape 20th century marketing practices.
- The Marketing Clubs annual conference brings together approximately 500 students, faculty, alumni and leading marketing experts each year to explore various themes central to the industry. In 2008, the conference keynote speakers included the CMO of General Mills and the president and CEO of BBDO.
Indeed, it would be a mistake to dismiss Wharton as simply a finance school.
Go beyond the stereotypes. For more information on Wharton or nine other leading MBA programs, check out the mbaMission Insider’s Guides.