As we all know, Kellogg is just a marketing school. Actually, no. A quick glance at its Web site reveals that a whopping 41% of its class of 2009 went into consulting and only 20% went into marketing, its second most popular field. Yes, McKinsey, Bain, BCG, Delloite and Booz were the school’s top hirers in 2009, followed by JNJ, a healthcare/marketing firm, in sixth. Kellogg students credit their management labs – where first year students work on a consulting project and are mentored by consultants from leading firms prior to their summer internships – with preparing them for success in their internships and full time positions. Meanwhile, a variety of other hands-on experiences, including the “Global Lab” (students work with an international firm), “Advanced Topics in Marketing” (students analyze a marketing issue and present it to management) and “Leading the Mission Driven Organization” (students offer management expertise to nonprofits). Not to worry though, if you are interested in marketing, Kellogg still has ample resources for you.
Read the full article: Friday Factoid: Kellogg is a Marketing…No Wait, a Consulting School