The annual NYU Stern ProMotion Pictures Film Competition brings together students from the business school and from the university’s Maurice Kanbar Institute of Film and Television to produce and direct branded entertainment for major corporations. The competition, sponsored by a different company such as Verizon and Heineken, each year, culminates with future producers and filmmakers (AKA students), as well as executives from the sponsoring company, walking down the red carpet at New York’s Tribeca Film Center to debut their films. The students drive the creative element of the film, within guidelines on content, length and brand message set out by the sponsoring entity, and winners can receive cash payouts—$5,000 for “The Brand Prize” and $10,000 for “The People’s Choice Prize.” In 2010, ProMotion created films for ILOVENY, the New York State tourism brand, and the winning films can be seen on JetBlue in-flight entertainment consoles.
This competition is just one part of Stern’s Entertainment, Media, and Technology (EMT) specialization. The school also supports students interested in Entertainment and Media careers with the Media, Entertainment and Sports Association (which sponsors a three-day career trek to Los Angeles) and an annual trip to the Cannes Film Festival (part of the “Craft and Commerce of Cinema” class), and those interested in EMT will find much that caters to their needs.
For more information on NYU Stern or 15 other leading MBA programs, check out the mbaMission Insider’s Guides.
Read the full article: Friday Factoid: Entertainment and Media at NYU Stern