Four of Asia’s top business schools have entered into an unusual collaboration as part of an effort to draw more Western students to their MBA programs, the Financial Times and Economist reported this week.
The schools – China Europe International Business School (CEIBS), Hong Kong University of Science and Technology, Indian School of Business (ISB) and Nanyang Business School in Singapore – have in the past competed against one another for applicants. But for the first time this year they will join forces and pool their admissions resources in an attempt to attract more prospective applicants from Europe and North America. As part of their joint recruiting efforts they will attend MBA fairs in Europe this fall as a group.
Western students have been turning to Asian business schools for their MBA programs in recent years, and the schools hope that by working together they can build on their increasing popularity to raise their profiles, according to the FT and Economist reports.
“To sustain this region’s rapid growth, we need more global business leaders with a deep understanding of the region, its cultures and its potential,” Ajit Rangnekar, the dean of ISB, told the FT. By working together as a group, the schools can more easily showcase opportunities for Western students, which he hopes will increase the numbers of globally minded students in annual admissions for all the schools, he continued.
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