Ever wonder why some people follow the doctor’s orders and others never do? It’s actually an important question. Failing to follow a doctor-prescribed medical regimen is a major public health concern, according to CVS Caremark (CVS), the pharmacy health-care provider, which adds in a press release that failing to take medication is a frequent cause of preventable hospitalizations and patient illness that costs the U.S. health-care system about $300 billion annually. That’s why CVS Caremark and researchers from Carnegie Mellon University, Dartmouth College’s Tuck School of Business (Tuck Full-Time MBA Profile), and University of Pennsylvania’s Medical School and Wharton School (Wharton Full-Time MBA Profile) recently announced that they are teaming up to study behavioral economics and social marketing to better understand consumer behavior when it comes to health care.
Read the full article: CVS and B-Schools Study Consumer Behavior