THE NO ESSAY APP: ahem, ‘waive’ of the future????
NY Times story below reports that local, tier 2 and 3 schools are marketing pre-approved solicitations (based on PSAT scores, etc) w. YOUR name and data filled out. The schools advertise no fee to apply and NO ESSAY. Marquette also gave a free logo hat to the first 250 applicants. Although hat or not, read the fine print
[kids] are being lulled into thinking they have been pre-approved for admittance. In fact, Marquette, with a freshman class of about 1,950, sent out about 40,000 of its “Advantage” applications last year, and will reject about 40 percent of its applicants over all.
Nonetheless, it works. Albany school College of St. Rose
credits the company, in large part, for helping increase the percentage of men in last year’s entering freshman class to 35 percent, from 28 percent less than a decade ago.
Meanwhile, the number of enrolled students who hailed from outside the Albany region has increased to 63 percent, a 10-percentage-point gain. . . . Over all, applications climbed to more than 4,000 for the class of about 600 that enrolled in September.
Asked to fix a value on the campaign, Ms. Grondahl said, “It was almost like the MasterCard ad says: priceless.”
Full New York Times story here:
Read the full article: Colleges use no-essay applications, and free hats!