There are obvious gains because of this change for us:
1. Higher endowment and financial resources for deployment that will allow us to focus on:
– Building on our strengths of world class faculty
– Additional resources available to build a diverse and accomplished student body
– And anything else to keep the Chicago Booth flag flying high (this is where the “unconditional” clause kicks in!)
2. Stronger brand identity
– From a generic “Graduate School of Business” to “Chicago Booth”
– To make a stronger impact as we kick off our global marketing campaign
Needless to say, we are also excited about the new T-shirts going around, new jokes popping up, and of course, new ideas about what this change holds for our future. If you have any questions about this change, please feel free to reach out to us.
Want to discuss this topic some more? Head on over to the Chicago Booth Discussion Forums
Read the full article: Chicago GSB is now Chicago Booth!
Related Articles
- » Yale Center for Customer Insights Conference to Focus on Marketing in China and India
- » Interviewing, interviewing, interviewing
- » MBA Admissions and Financial Aid Office Holiday Schedule.
- » Don't Bet the Farm on the Housing Recovery - Commentary by Robert J. Shiller
- » Gary Gorton's "Subprime Panic" Sweeps European Financial Management Awards








