By Adam Fusfeld
We’ve already reported B-schools using social media in the classroom . Now the University of Chicago Booth School of Business is taking it a step further – employing Facebook, Twitter and YouTube simply to attract students, in the form of prospective part-time MBAs, to their classrooms.
Those glossy brochures are being phased out, eventually to be replaced by virtual interaction as part of a new program called The Booth Life.
At the center of the initiative is a recently launched website that allows prospective students a glimpse into the life of part-time Booth MBAs (Booth Part-Time MBA Profile) through video content. While some of the videos are school-sanctioned and professionally produced, the focus of The Booth Life is on student testimonials. The school built a free-standing video kiosk on campus so that students can instantly record and upload videos where they discuss classes, professors, other students or any aspect of student life. Students can do the same from off-campus locations with small FLIP cameras provided by the school.
“This program gives prospective students an honest portrayal of student life at Chicago Booth,” said George Andrews, associate dean for the evening MBA and weekend MBA programs. “They are real stories from real students, told in very real ways.”
Read the full article: Chicago Booth Part-Time MBAs Get Their 15 Minutes…On Video