Social media has an ever growing effect on our daily life. Business schools as well as MBA applicants feel the pressure to compete in the social net. Recently, MBA Tour conducted a survey amongst B-school students. Its results suggest that a massive 85 per cent of potential students worldwide use social media sites to research their top school choices. The students’ verdict on the schools’ use of social media tools is quite scathing: about 14 per cent said they were disappointed by the schools’ use of Facebook, Twitter, You Tube and LinkedIn and 63 per cent wished for more information while acknowledging that the schools had made an effort.
Read the full article: Both sides of the coin: social media